2021.9.2 プレスリリース

[Press Release]AWL and ROUTE06 Support Sogo & Seibu’s OMO Store Development


[Press Release]AWL and ROUTE06 Support Sogo & Seibu’s OMO Store Development

  • NEWS
  • プレスリリース

Press Release

AWL and ROUTE06 Support Sogo & Seibu’s OMO Store Development
-AI camera solution “AWLBOX” introduced to boost DX of department stores-

AWL (Head Office: Chiyoda-ku, Tokyo, President and CEO: Muneharu Kitade, hereinafter referred to as “AWL”), the market leader in edge AI camera solutions and ROUTE06, Inc. (Head Office: Shibuya-ku, Tokyo, CEO: Takahumi Endo, hereinafter referred to as “ROUTE06”) have announced that AWL and ROUTE06 support Sogo & Seibu’s OMO Store “CHOOSEBASE SHIBUYA”, utilizing AWL’s AI camera solution “AWLBOX”.


“CHOOSEBASE SHIBUYA (hereinafter referred as “CHOOSEBASE”) is an OMO store which integrates buying experience in-store and EC utilizing the cutting-edge technology. Taking advantage of Sogo & Seibu’s capability to create the attractive sales floor cultivated as a long-established department store, we intend to bring digital-native generation and emerging brands together with DX.

■The background of “AWLBOX” introduction

With the mission of “FUTURE OF RETAIL,” CHOOSEBASE explored the form of next-generation shopping while actively promoting collaboration with startups and other technology companies. The AI camera solution “AWLBOX” was introduced as one of these projects. Aiming to create a store that keeps evolving based on data, the environment and infrastructure were established by taking utilization of customer data for the sales promotion and VMD into consideration.

AWL’s edge AI solution

■The advantages of “AWLBOX”

AWLBOX is an edge AI solution which offers various AI video analysis features just by connecting to existing security cameras along with VMS (Video Management System) feature. In addition to low initial costs, video analysis is done at the edge (on-site) without sending data to the cloud, reducing communication costs and increasing security. The “AWL BOX” solution is a platform that provides consulting at the time of introduction, installation and maintenance support all one-stop, and can be easily installed tailored to customer needs. Moreover, since cooperation with other companies’ systems is smooth, Toppan Printing Co., Ltd. will be in charge of planning and production of contents based on the data.


■ROUTE06’s role

ROUTE06 was in charge of giving full support to the digital domain such as business development of RaaS, digital UI / UX design, and system development. With regard to in-store data acquisition and analysis, which used to be difficult in the past, AWL / ROUTE06 collaboration has realized the construction of a data platform that integrates in-store, EC, and Web media data.

■Comment by Sogo & Seibu

“By introducing AWL’s AI camera solution, we can count passers-by, visitors, and even the customer entering a certain area in the store, and we realized unprecedented visualization of the store funnel. In addition, we can quickly grasp the number of people in the store. This has made it possible to provide a safe purchasing experience preventing crowds.
We would like to thank AWL for responding to complicated requests from a business perspective on the premise of strong security utilizing edge computing technology.”
(Mr. Kentaro Ito, CHOOSEBASE Director, Sogo & Seibu Co.,Ltd.) 


Open: EC site – Wednesday, September 1st, physical store – Thursday, September 2nd (Tentative)
Place: 1F of Parking Building, SEIBU SHIBUYA
Area: Approx. 700㎡
Tenants: 54 companies
Number of items: Approx. 400 pieces
Items: Acceceries, clothes, interia goods, cosmetics, etc.
EC site:

■ROUTE06, Inc.

“Create a society where real and digital are smoothly connected” as a mission, ROUTE06 offers digital solutions specializing in new business support and business transformation of major companies. In an era where people’s lives are embraced by digital technology, we will contribute to create new corporate value by emerging business opportunities that utilize existing assets and digital-first UX.

■AWL, Inc.

AI (Artificial Intelligence) + OWL = “AWL”.
AWL is a market leader in the edge AI solutions industry. AWL’s AI camera solutions make up for people’s “eyes and brains”, and contribute to improving work efficiency and productivity by applying DX to the physical spaces, as well as adding value to products and services.

■Company Profile

Chief Executive Officer:Muneharu Kitade, President
Tokyo HQs:Shin-Tokyo Building 4F 434, 3-3-1 Marunouchi, Chiyoda-ku, Tokyo
100-0005 Japan
Sapporo HQs : 1-20 Kita 8-jo Higashi 4-chome, Higashi-ku, Sapporo City, Hokkaido,
06-0908, Japan:
Established:June 2016

■For inquiries, please contact

Tsuchida and Wada / AWL, Inc.
FAX : 050-3156-2325