{"id":3380,"date":"2021-09-29T16:53:49","date_gmt":"2021-09-29T07:53:49","guid":{"rendered":"https:\/\/awl.co.jp\/?p=3380"},"modified":"2021-09-29T16:58:48","modified_gmt":"2021-09-29T07:58:48","slug":"20210929","status":"publish","type":"post","link":"https:\/\/awl.co.jp\/en\/news\/20210929\/","title":{"rendered":"\uff3bPress Release\uff3dConducted in Sapporo Factory \/ PoC on the solution to attract customers at restaurants in shopping mall by AI-powered advertising"},"content":{"rendered":"

SAPPORO REAL ESTATE CO., LTD. (\u201cSAPPORO REAL ESTATE\u201d, Head office: Shibuya-ku, Tokyo, Japan, President: Hiroshi Tokimatsu) has announced that from Monday, October 4th to Sunday, October 31st, SAPPORO REAL ESTATE will conduct second PoC to encourage visitors to get around the complex by the visitor attribute analysis and real-time crowd status visualization of the restaurants utilizing \u201cAWL Lite\u201d, an AI camera solution.
\nThis PoC is a collaboration project with AWL, Inc. (\u201cAWL\u201d, Head office: Chiyoda-ku, Tokyo, Japan, President: Muneharu Kitade), a Hokkaido University-certified venture company and leading edge AI camera solutions provider with the aim of creating new business utilizing \u201cAI-powered advertisement distribution\u201d technology, which runs optimum advertisement that suited to the visitors.<\/p>\n

\"\"<\/p>\n

To conduct PoC, AWL\u2019s AI camera solution \u201cAWL Lite\u201d is introduced to Sapporo Factory. AWL Lite, 10-inch tablet with AI camera are installed at the entrances of restaurants to obtain crowd status, and display the status on the digital signages installed in the main aisles.
\nAlso, \u201cAWL Lite\u201d STB terminals set to the digital signages with cameras, analyze the signage viewer\u2019s attributes and display the optimum menu for the viewer and lead them to voluntarily head to a less crowded restaurants.<\/p>\n

In the first PoC (From March 12 to April 9th, 2021), it is confirmed that “AI-powered advertisement\u201d contributed to increase the effect of attracting customers by 120 to 130%. In the second PoC, more appealing contents will be displayed utilizing AI-powered advertisement and the feasibility will also be verified. By utilizing this \u201cAI-powered advertisement\u201d technology, SAPPORO REAL ESTATE expects to boost the number of visitors and improve customer satisfaction by optimized advertisement suited to the visitor, in addition to avoiding crowd creation in the shopping complex or stores. SAPPORO REAL ESTATE intends to realize a new form of shopping complex that is more convenient and comfortable for the visitors along with ensuring safety and security.
\nIn keeping with the spread of “individual” lifestyles that are not tied down by time and place and the progress of digitalization, SAPPORO REAL ESTATE challenges to improve attractiveness of the place including the surrounding area through creating and nurturing new value that supports each “individual” beyond the real estate business, along with offering convenience and comfort to people who live, work, and visit.<\/p>\n

\u25a0PoC Overview<\/h4>\n

\u25cfDetail<\/h5>\n

\u30fb Install AI camera solution \u201cAWL Lite\u201d in Sapporo Factory.Six restaurants: \u201cAWL Lite\u201d 10-inch tablets 4 locations in Sapporo Factory: Digital signage with \u201cAWL Lite\u201d STB terminal in the aisle.

\n\u30fb \u201cAWL Lite\u201d 10-inch tablets obtain restaurants\u2019 crowd status to display it on the digital signage. Also, \u201cAWL Lite\u201d STB terminals set to the digital signages analyze the signage viewer\u2019s attributes and display the optimum advertisement for the viewer.

\n\u30fb Analyze viewer and visitors to measure the signage viewing rate and the effectiveness to increase the customer to each restaurant.<\/p>\n

\"\"<\/p>\n

\u25cfTerm<\/h5>\n

From Monday, October 4th to Sunday, October 31st<\/p>\n

\u25cfInstallation<\/h5>\n

Sapporo Factory: Kita 2 Jo Higashi 4 Chome, Chuo-ku, Sapporo City, Hokkaido<\/p>\n

\u3010Restaurants\u3011<\/strong>
\n\u30fb Espuma (Rice omelet & caf\u00e9)\u3000\uff08Atrium B1\uff09
\n\u30fb Hokkaido ramen Okuhara-ryu Kura\u3000\uff08Atrium 1F\uff09
\n\u30fb Fugetsu (Okonomiyaki \/Yakisoba)\u3000\u3000\uff083 Jo Build. B1\uff09
\n\u30fb Dekitateya\u3000\uff083 Jo Build. B1\uff09
\n\u30fb Taj Mahal\u3000\uff083 Jo Build. B1\uff09
\n\u30fb Pancake store ROBAROBA\u3000\uff082 Jo Build. 2F\uff09<\/p>\n

\u3010Signages\u3011<\/strong>
\n\u30fb By the escalator in Frontier Building 2F
\n\u30fb Common aisle in 1 Jo Build. 2F
\n\u30fb By the see-through elevator in Atrium 2F
\n\u30fb By the information counter in Atrium 1F<\/p>\n

\u25cfAcquisition and handling of information<\/h5>\n

Attribute data, count data, and statistical data processed and extracted from the image data acquired by the AI camera solution “AWL Lite” are used only for the purpose of examining data utilization methods such as business creation, except when required by law and will not be provided it to third parties. Also, image data acquired by the AI camera solution “AWL Lite” is processed into attribute data, count data, and statistical data, and then deleted quickly and reliably. The processed \/ extracted data does not contain information that leading to identify an individual.<\/p>\n

\u25a0Business Partner<\/h4>\n

AWL, Inc. https:\/\/awl.co.jp\/<\/a>
\n\u30fb Address \uff1aShin-Tokyo Building 4F 434, 3-3-1 Marunouchi, Chiyoda-ku, Tokyo 100-0005 Japan
\n\u30fb Chief Executive Officer \uff1aMuneharu Kitade, President
\n\u30fb Established: June 1st, 2016
\n\u30fb Business: Development and provision of edge AI camera solutions <\/p>\n","protected":false},"excerpt":{"rendered":"

SAPPORO REAL ESTATE CO., LTD. (\u201cSAPPORO REAL ESTATE\u201d, Head office: Shibuya-ku, Tokyo, Japan, President: Hirosh […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_locale":"en_US","_original_post":"https:\/\/awl.co.jp\/?p=3377","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3380","post","type-post","status-publish","format-standard","hentry","category-news","en-US"],"acf":[],"yoast_head":"\n\uff3bPress Release\uff3dConducted in Sapporo Factory \/ PoC on the solution to attract customers at restaurants in shopping mall by AI-powered advertising | AWL\uff08\u30a2\u30a6\u30eb\uff09\u682a\u5f0f\u4f1a\u793e | \u30a8\u30c3\u30b8AI\u30ab\u30e1\u30e9\u30fbVMS\u3001AI\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/title>\n<meta name=\"description\" content=\"SAPPORO REAL ESTATE CO., LTD. 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